A guide: How sports clubs can leverage Generative AI to engage fans and unlock new revenue streams.

The sports industry is at a crossroads...

Fans Are Back The days of silent stadiums during the pandemic are behind us, and the roar of the crowd has returned. While the long-awaited and much-welcomed return of fans to our arenas brings excitement, it also introduces a new set of challenges.

Live Events Are More Expensive Than Ever Live sports in packed venues should be a dream come true, especially after the difficulties of recent years. However, the cost of hosting live events has skyrocketed, driven by various factors such as Brexit, COVID-19, and the war in Ukraine. These universal price increases have made it more expensive than ever to put on live sporting events.

Now, clubs are facing the challenge of finding new revenue streams, improving operational efficiency, and ensuring fans keep coming back—even as there are more demands on their hard-earned money.

Transforming Fan Engagement with Generative AI To tackle these issues, clubs need to innovate. Download our guide on Generative AI for Fan Engagement to learn how chatbots powered by the latest AI technologies are revolutionising the fan experience. By delivering personalised, rich interactions on the platforms fans already use to connect with friends, family, and businesses, clubs can offer more value and keep their supporters engaged.